Newsweek
Over one hundred published articles as a London-based business correspondent, including multiple cover stories on global economic trends.
View the Newsweek archiveWriting & Press
A decade on the record, in print.
Before Beechcroft, Emily Vencat spent ten years as a business journalist and has since been the subject of the coverage rather than its author. Both halves matter here: the reporting years are where the underwriting discipline came from.
As featured in
- The New York Times
- Newsweek
- The Associated Press
- Simon & Schuster
- Baking & Snack Magazine
01 — Author pages
Where the byline lives.
Simon & Schuster
Her publisher page for Custom Nation, the study of mass customisation in business she co-authored with Anthony Flynn.
View the publisher listing02 — Coverage & highlights
Articles, features, and the book.
A snapshot of published work and recent coverage — the reporting years, the book, and the features written about the businesses she has built.
Feature
July 2025
The New York Times
Fueling the Big Protein Boom
YouBar profiled as the laboratory behind the protein boom, with Emily’s innovation leadership central to the story.
Read the articleIndustry coverage
November 2025
Baking & Snack Magazine
YouBar raises the bar on protein baked goods
Trade coverage of the product development programme she runs, and the appetite for innovation behind it.
Read the articleBook
With Anthony Flynn
Custom Nation
Published by Simon & Schuster
A study of how mass customisation reshaped consumer business — and of the operating economics that decide whether it works.
Read the entryWire reporting
2007–2009
The Associated Press
Business reporting through the 2008 financial crisis
Frontline market coverage for the world’s largest news wire, filed to deadline while leverage and liquidity unwound in real time.
Broadcast
Ongoing
Good Morning America · ABC News · Today
National broadcast coverage
Her work at YouBar featured across major US networks as the better-for-you food category moved into the mainstream.
Current writing
2025–present
Vencat Wellness
Monthly essays on nutrition and food science
She still writes to a monthly deadline — the habit that keeps a research discipline sharp between underwriting cycles.
Read the essays03 — The reporting years
Ten years of asking for the evidence.
Emily reported on global business as a London-based correspondent for Newsweek, filing more than one hundred articles including multiple cover stories, before joining The Associated Press as a business writer. She covered markets through the 2008 financial crisis, on wire deadlines, while leverage and liquidity unwound in real time.
That is the origin of the house scepticism about any strategy that quietly assumes conditions will stay favourable — and of the habit of asking for evidence before accepting a number.
- Early career
Newsweek — London Correspondent
Business and economics reporting on global markets, including numerous cover stories.
- 2007–2009
The Associated Press — Business Writer
Frontline reporting through the 2008 global financial crisis, filed to wire deadlines.
04 — Education & credentials
Academic foundation.
- Barnard College, Columbia University
B.A. in English & Philosophy
New York City · 1998–2002
The analytical foundation — close reading, structured argument, and a habit of testing a claim before repeating it.
- University of Oxford
Undergraduate study
Oxford, England
Further academic grounding in England, and the international perspective that later shaped a UK-and-US portfolio.
- Simon & Schuster
Published author — Custom Nation
With Anthony Flynn
A full-length study of mass customisation in business, researched and written alongside a working operating role.
Full biography and career timeline on theFounder page.
Enquiries